Blog

Show Us Your ASTRA!

To celebrate the launch of the new series The Lion Guard in Australia and New Zealand, Disney Junior created a UGC campaign asking parents of preschool-aged children to showcase their best and bravest lion roar. The campaign reached over 1.6m parents, grandparents and caregivers, with the final campaign spot being viewed 2.8m times (Australian and…
Read more

What do Buyers Want? – #MIPJunior 2015

An annual MIPJunior favourite of ours: Emerging global acquisition trends for 2015 from key buyers. Interestingly this year there's a focus on finding new voices, no matter how young they maybe.

Speakers:
Jules Borkent, SVP Global Programming & International Acquisitions, Nickelodeon, Viacom International Media Networks (VIMN) , USA
Caroline Cochaux, Programs and Broadcast Director Executive, France & International, Lagardere Active TV Channels, France @carolinecochaux
Sebastian Debertin, Head of Fiction, Acquisition & Co-Production, KiKA Kinderkanal of ARD and ZDF, Germany
Karen K. Miller, Vice President, Worldwide Programming Strategy, Acquisitions & Co-Productions, Disney Channels Worldwide, USA
Adina Pitt, VP Content Acquisitions & Co-Productions, Cartoon Network and Boomerang, USA

What do Buyers Want? – #MIPJunior 2014

An annual MIPJunior favourite of ours: Emerging global acquisition trends for 2014 from key buyers.

Chair:
Anna Carugati, Group Editorial Director, World Screen, USA.

Speakers:
Deirdre Brennan, Head of Children's TV, Australian Broadcasting Corporation, Australia,
Nicole Keeb, Head of International Coproductions and Acquisitions, ZDF, Germany.
Karen K. Miller, Vice President, Worldwide Programming Strategy, Acquisitions & Co-Productions, Disney Channels Worldwide, USA.
Adina Pitt, VP Content Acquisitions and Co-Productions, Cartoon Network, USA.
Tara Sorensen, Head of Kids’ Programming, Amazon Studios, USA.

Intelligence Wins MFA Award

In late 2010, games developer Activision wanted to boost sales of its Call of Duty: Black Ops video game by targeting casual gamers. Faced with heavy competition from other game launches and a budget of just $50K, Activision tasked MEC with increasing consideration and adding $300K sales of Call of Duty: Black Ops video games.…
Read more