Category Archives: Social

Show Us Your ASTRA!

To celebrate the launch of The Lion Guard in Australia and New Zealand, Disney Junior created a UGC campaign asking parents of preschool-aged children to showcase their best and bravest lion roar. The campaign reached over 1.6m parents, grandparents and caregivers, with the final campaign spot being viewed 2.8m times (Australian and New Zealand viewers…
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Intelligence Wins MFA Award

In late 2010, games developer Activision wanted to boost sales of its Call of Duty: Black Ops video game by targeting casual gamers. Faced with heavy competition from other game launches and a budget of just $50K, Activision tasked MEC with increasing consideration and adding $300K sales of Call of Duty: Black Ops video games.…
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