In 2016 I was the Lead Digital and Social Producer at Disney Channel Australia and New Zealand.
In August 2016 Disney Channel superstar Sabrina Carpenter visited Australia for a three day promotional tour. During her visit Sabrina performed at a live interactive event in Martin Place, Sydney. Fanfest 2016 was streamed live via Youtube and promoted in real-time across Snapchat, Facebook, Twitter and Instagram. Strategically publishing micro-content across platforms helped #DCfanfest become the #1 trending topic on Twitter during the live event.
Sabrina concluded her visit with a 30 minute live chat with Disney Channel Hanging With hosts, Adam and Ash. As of March 2017 Disney Channel FanFest Youtube content has surpassed 400K views.