Portfolio Category: Social

Movie Releases

From 2010 to early 2012 Nicky created social strategies for numerous movie and DVD releases. Highlights include "Super 8:" 7K Facebook fans in 4 weeks / 0% paid advertising (Paramount Pictures Australia, MEC), "Wasted on the Young:" 5K Facebook fans in 4 weeks / 0% paid advertising (Paramount Pictures Australia, MEC) and "Due Date:" 5K…
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Cash Call TV

In 2011 Omnilab Media partnered with Telstra to create a call in game show called Cash Call TV.
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Activision Lego: Black Ops

Games developer Activision wanted to boost sales of its Call of Duty: Black Ops video game by targeting casual gamers. Faced with heavy competition from other game launches and a budget of just $50,000, Activision tasked MEC with increasing consideration and adding $300,000 sales of Call of Duty: Black Ops video games.
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