To celebrate the launch of the new series The Lion Guard in Australia and New Zealand, Disney Junior created a UGC campaign asking parents of preschool-aged children to showcase their best and bravest lion roar.
The campaign reached over 1.6m parents, grandparents and caregivers, with the final campaign spot being viewed 2.8m times (Australian and New Zealand viewers only). The Lion Guard premiere was the #1 Kids Content on all STV Kids Channels for that weekend, as well as #1 in the time-slot demo across all FTA and STV Kids Channels. The campaign has gone on to be executed by Disney Junior channels across the entire Southeast Asia region, Turkey and the Netherlands.
In July this year Show Us Your Roar! was nominated for a 2016 ASTRA Award: Most Outstanding Social Media Campaign.